Bing Webmaster Guidelines
These guidelines cover a broad range of topics and are intended to help your content be found and indexed within Bing. These guidelines will not cover every instance, nor provide prescriptive actions specific to every website. For more information, you should read our self-help documents and follow the Bing Webmaster Blog. Inside Bing Webmaster Tools account, you will find SEO Reports and our SEO Analyzer tool for on-demand scanning of individual pages. Both resources will offer basic guidance around what SEO work can be applied to a given website. Beyond these features and sources, you may wish to consider seeking advice from a third party expert.
Content is what Bing seeks. By providing clear, deep, easy to find content on your website, we are more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads, or otherwise redirect visitors away from themselves to other sites quickly tend to not rank well. Your content should be easy to navigate to, rich enough to engage the visitor and provide them the information they seek and as fresh as possible. In many cases, content produced today will still be relevant years from now. In some cases, however, content produced today will go out of date quickly.